Last summer, my eight-year-old entrepreneur, Wells, set up a booth at our local farmers' market to sell her “hair detangling spray” (salt water with a cute crayon-drawn label). Her market neighbor happened to be a King of Pops pushcart, and this seemed to be the ultimate validation: she must be a real business because she was next-door to King of Pops!! The slinger let her use their chalk to draw some marketing jargon on the sidewalk, and the support she felt left a huge impression on her. She was a real business lady.
So imagine her reaction when I told her that she had the opportunity to actually sell King of Pops, pushcart and all. She couldn’t believe it. She whipped up another crayon-drawn advertisement, and we officially kicked off the King of Pops Neighborhood Partner program with a visit to KOP HQ to pick up our first batch of frozen inventory.
We texted our friends and neighbors, we posted on Instagram, and we included it in a little community email we send out each week: order a pop from Wells, and she’ll give $1 per pop sold to someone in our community. Bonus: we’ll deliver to your porch!
We sold 175 pops that week, 47 of which were purchased so that they could be donated to kiddos and healthcare professionals living in our neighborhood. We got to donate $175 to small businesses and grocery workers we knew and loved, and my kiddos made $175 profit (which paid for some Harry Potter activities and this blow up pool aka a solid week of sanity for me).
We can’t wait to really go after this once the social distancing lifts. We have hopes of using tools like the Nextdoor app, partnering with some of the restaurants here in Norcross, selling at our local pools, offering a Friday pop drop-off, and even selling at the very farmers’ market where my daughter got her entrepreneurial start.
This has been an opportunity for my kids to learn business, for our family to make money and give money, and for our neighbors to easily purchase treats and create those Unexpected Moments of Happiness, even in the midst of such a hard time.
We’re grateful and we’re hopeful, and we’re excited to be a part of the “kingdom”.